Introducing Our Powerful Insight Tool: BrandTube™
BrandTube™ is a proprietary, built-from-scratch research application and practice that lets us get to insights faster. It’s designed to handle anything from big brand re-construction and product...
View ArticleBrandTube: Let’s make the world unpolitical
Since elections and the mid-term of the Obama Administration are on many people’s minds, during a recent BrandTube project we asked, “What would you thank the Obama Administration for?” and “What would...
View ArticleBrandTube: It’s Not About the Turkey
Thanksgiving. Some of us look forward to it, others don’t. You know, all those personal questions, and then will Aunt Linda put raisins in the stuffing again? At BrandTube, we wanted to know how people...
View ArticleBrandTube: Dear Santa, Your gift of no cell phone for a week…
Most of us are quick to complain about our ever- buzzing, bleeping, blinking cell phones that are forever sucking our time and attention. According to a recent survey conducted by Harris Interactive...
View ArticleBrandTube: Come Together Now As Selfless Placeholders For Our Children
As the Fallon Insight department members observed office conversations about President Obama’s State of the Union address, they became curious about how the general public engaged in the event and what...
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BrandTube: Controlling the car shopping experience
In March, the Twin Cities Auto Show was at the Minneapolis Convention Center just down the street from our Fallon office, so the BrandTube team decided to take the opportunity to talk with car...
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BrandTube: Wine appeals to a new generation as a social drink
For thousands of years, wine and food have been a formal pair. The traditional Beaujolais was shared over Thanksgiving dinner, the bold Cabernet was perfect to accompany steaks off the grill, the...
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BrandTube: Messages to Governor Dayton
After lawmakers failed to reach an agreement on the budget, the Minnesota state government was forced to shut down for 20 days—the second time in six years. Thousands of people were left jobless and...
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